Search from a business perspective is all about chasing clicks. Trying to be visible when your target demographic searches for the services you offer online. If you are not visible, meaning in the first 4 search hits, then it is unlikely anyone will click on your website and use your services.
My advice is to print off a card like in the image. Ask two questions from each of your target demographic.
1. How would you find our business, products or service in search?
2. First search result did not give you any good options, how would you refine your search?
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| ask how people find your business online? |
Getting people to write down things is also important because it will make people think and give you a hard copy to transfer into your spreadsheet where you are keeping track of this information.
This is step one of keyword research which for now we are defining as the process of discovering how people find your business online.
Ivan

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